Digital Media Planner (Mensch)
As a Digital Media Planner, you will be responsible for the strategic planning and execution of digital campaigns, developing tailored recommendations for clients based on market and usage trends. You will collaborate closely with channel experts in Paid Search, Paid Social, Programmatic, and E-Commerce to ensure holistic campaign implementation.
Your key responsibilities include overseeing the entire process of digital initiatives from planning to finalization, analyzing media usage and market trends to derive actionable recommendations for placements, formats, and targeting. You will maintain continuous communication with consultants, marketers, channel experts, and the campaign management team, as well as request and evaluate offers, partnerships, and special advertising formats from marketers. Additionally, you will work closely with the investment team to secure optimal conditions for clients and plan the distribution of the digital budget through detailed annual forecasts.
The ideal candidate holds a degree or completed training in marketing, media, business, or a related field, and possesses 1-2 years of experience in digital consulting or planning, whether on the client, agency, or marketer side. Proficiency in common planning tools and a solid understanding of relevant online KPIs are essential. Strong Excel skills, a passion for numbers, and analytical thinking are required, along with reliability, independence, flexibility, and teamwork. Excellent German language skills, both written and spoken, are also necessary.
WPP Media offers a comprehensive benefits package, including flexible working hours and remote work options to support work-life balance, 30 vacation days plus an additional flexible day, and health services, attractive retirement plans, and Mental Health Awareness Days to prioritize employee well-being. Employees have access to diverse training opportunities and internal career programs for professional development within the WPP network, as well as unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike. WPP Media fosters an inclusive environment where everyone is welcome, emphasizing diversity and equal opportunities.