Director, HCP Professional Promotion Marketing
The Director, HCP Professional Promotion Marketing at Legend Biotech US is a high-impact leadership position dedicated to driving healthcare professional (HCP) marketing initiatives for the company’s breakthrough cell therapy portfolio. This role is part of the US commercial organization and will play a key role in developing promotional strategy and execution designed to engage HCP stakeholders within the hematology-oncology field. The company, a global biotechnology leader, is focused on transforming cell therapy and bringing innovative treatments to market.
The core responsibilities of the Director include designing and leading HCP marketing campaigns, developing differentiated messaging, and executing brand plans in collaboration with cross-functional teams. The role oversees the creation of promotional materials, coordinates with medical and field teams, manages agency partners, and ensures alignment with commercial objectives. Day-to-day work involves strategic planning, budget oversight, performance tracking, and ensuring compliance with industry regulations.
Qualified candidates will typically possess a bachelor’s degree in marketing, life sciences, or a related field, with an MBA or advanced degree preferred. The ideal candidate will bring at least eight years of pharmaceutical or biotech marketing experience, with a significant background in HCP promotion within oncology or specialty therapeutics. Critical skills include strategic thinking, strong leadership, ability to manage complex projects, and expertise in multichannel marketing.
Legend Biotech offers a competitive compensation package along with comprehensive benefits such as health insurance, retirement plans, paid time off, and potential performance-based incentives. Employees benefit from a collaborative environment with opportunities for career progression and professional growth.
The company fosters an inclusive and mission-driven culture, supporting innovative thinkers passionate about changing the standard of care in life-threatening diseases. Joining Legend Biotech means joining a team dedicated to scientific excellence and patient-focused breakthroughs.