Director, Member Engagement Marketing

The Director of Member Engagement Marketing at Modern Health will lead initiatives to enhance member engagement with the company's mental health services. This role involves developing and executing marketing strategies that connect members to appropriate care resources, aligning with Modern Health's mission to provide comprehensive mental health solutions.

Key responsibilities include designing and implementing data-driven marketing campaigns to increase member enrollment and utilization of services. The director will collaborate with cross-functional teams to create personalized engagement strategies, oversee the development of marketing materials, and analyze campaign performance to optimize outreach efforts.

Candidates should have extensive experience in B2B2C marketing, particularly within the healthcare or wellness sectors. Strong leadership skills are essential, as the role requires managing a team and coordinating with various departments. Proficiency in marketing automation platforms and analytics tools is also necessary to effectively measure and enhance campaign outcomes.

Modern Health offers a fully remote work environment with flexible hours, promoting a culture of empathy, accountability, and innovation. Employees have opportunities for professional growth and are encouraged to contribute to the company's mission of making mental health care accessible to all.