Executive, KOL

The Executive, KOL role at WPP Media focuses on developing and managing Key Opinion Leader (KOL) and social content strategies to align with brand objectives across multiple channels. This position involves collaborating with cross-functional teams to integrate KOL campaigns and amplify reach, identifying new KOL trends, and proposing innovative partnership formats.

Key responsibilities include defining KOL and content strategies, mapping out KOL tiers, planning annual and campaign-level calendars, curating KOLs that match brand values, developing creative briefs, coordinating campaign roll-outs, tracking KPIs, and providing actionable insights for campaign optimization.

The ideal candidate should have a minimum of 5 years of experience in content planning and KOL management, a strategic mindset, creative perspective, strong business acumen, excellent communication and interpersonal skills, and proficiency in social media platforms and analytics tools.

WPP Media offers a competitive salary and benefits package, including health, dental, and vision insurance, retirement savings plans, generous time-off policies, and opportunities for global networking and professional development within the WPP network.

The company fosters a culture that values extraordinary leadership, openness, and optimism, providing ample opportunities for collaboration, learning, and growth within the marketing team and across the broader organization.