Field Marketing Manager (x/f/m)
As a Field Marketing Manager at Doctolib, you will play a pivotal role in enhancing the company's local presence across France. Your mission is to leverage field marketing as a tangible driver of local brand awareness, sales performance, and enduring relationships with healthcare professionals. This position involves structuring and accelerating Doctolib's field marketing strategy, aligning closely with on-the-ground realities and business priorities. You will lead high-impact activations, with a strong emphasis on event management, while also utilizing complementary approaches to strengthen the company's territorial presence.
Key responsibilities include designing and executing strategic B2B events such as conferences, medical trade shows, product keynotes, webinars, and proprietary events. Beyond event planning, you will identify and implement the most relevant initiatives based on target audiences, regions, and objectives, including local partnerships, co-marketing activities, field animations, and proximity programs. Collaboration is essential, as you will work closely with Sales, Product Marketing, Growth, Brand & Content, and Sales Enablement teams to ensure each field activation is coherent, well-executed, and business-impact oriented. Your role requires transitioning seamlessly from strategic planning to operational execution with precision and autonomy.
The ideal candidate possesses at least six years of experience in field marketing, event management, or B2B marketing, with a proven track record of impactful activations. You should demonstrate strong capabilities in managing complex projects end-to-end, such as conferences, trade shows, keynotes, or proprietary events. A balance between strategic insight and operational excellence is crucial, along with proficiency in handling significant budgets, multiple stakeholders, and tight deadlines. A strong business orientation, understanding of growth challenges, and ability to work closely with Sales teams to support opportunity generation and sales performance are essential. Proficiency in performance measurement, KPI definition, result analysis, and translating insights into actionable plans is also required.
Doctolib offers a comprehensive benefits package, including 100% employer-paid health insurance for employees and their children, 25 days of paid leave, and up to 14 RTT days per year (excluding Customer Care teams). Additional perks include a free mental health and personalized coaching program with partner Moka.care, the possibility of 10 days of remote work abroad per year, meal vouchers valued at €8.50 per day (with €4.50 covered by Doctolib), a three-month comprehensive onboarding program including Doctolib Academy and various training sessions (languages, soft skills, technical skills), a company subsidy for partial reimbursement of sports club memberships or creative activities, 50% reimbursement of public transportation subscriptions, an additional month of leave beyond the legal parental leave through the "Parent Care" program, and a support package for employees with disabilities or caregivers, including remote work adaptations, paid leave for medical appointments, and enhanced psychological support.
Joining Doctolib means becoming part of a company dedicated to improving healthcare access for all. The organization values diversity and inclusivity, evaluating candidates solely based on qualifications and motivation, without any form of discrimination. Doctolib fosters a collaborative and dynamic work environment, offering opportunities for professional growth and development. If you are passionate about making a tangible impact in the healthcare sector and thrive in a fast-paced, evolving setting, this role presents a compelling opportunity.