General Manager, Data Strategy
The General Manager, Data Strategy at WPP Media Choreograph China will lead the data strategy and audience agenda for The Coca-Cola Company (TCCC) in China, while also contributing to the growth of the agency's broader portfolio. This role involves defining TCCC's data roadmap, enhancing advertising strategies through data insights, and driving business growth. The position is based in Shanghai, China, and reports to the Head of Data Strategy, Choreograph China.
Key responsibilities include developing sophisticated audience models by integrating first-party data, platform signals, and second-party partnerships to achieve precision at scale. The role also involves spearheading the adoption of WPP's Open Media Studio and Open Intelligence platforms within TCCC, acting as a trusted advisor to both global and local stakeholders, and identifying how data, technology, and AI can address specific business challenges. Additionally, the General Manager will lead data-driven pitches for new business opportunities and adapt successful audience strategies into scalable solutions for other clients.
The ideal candidate will have over 10 years of experience in data, technology, or AI consulting roles, preferably within an agency, consulting, or marketing technology environment. A deep understanding of marketing principles such as customer lifecycle, personalization, and segmentation is essential, along with a strong grasp of data architecture, data modeling, and identity resolution tailored to the Chinese market. Proficiency in navigating the unique Chinese data ecosystem, including walled gardens and local platforms, is required. Excellent communication skills are necessary to translate complex data topics for non-technical stakeholders, and the ability to devise innovative solutions with imperfect data or resources is crucial. Experience in leading and mentoring teams of data technology experts is also important.
WPP Media offers a collaborative team environment that fosters learning and growth, with opportunities to participate in innovative projects at the forefront of data-driven marketing. The role provides the chance to influence a global brand and contribute to the agency's growth through strategic leadership and innovation. Potential for career development within a leading global agency is also available.