General Manager

The General Manager position at WPP Media in Mumbai, India, offers an opportunity to lead strategic initiatives for one of India's largest FMCG clients. This role involves collaborating with the Agency of Record (AOR) Lead to deliver best practices across media platforms, adapting to changing audience behaviors, and providing competitive intelligence on top FMCG players.

Key responsibilities include conducting in-depth analyses to enhance reach and targeting efficiencies in TV planning, developing points of view on digital planning best practices, and building competitive intelligence dashboards. The role also involves delivering new initiatives such as attention planning, cross-screen measurement, and industry betas.

The ideal candidate should have over 12 years of experience in strategy or core planning within a media agency or related field, with a strong background in TV planning and digital platforms. Experience with top FMCG advertisers and the ability to independently develop annual media plans and strategies are essential. Proficiency in analytics, measurement frameworks, and attention planning is preferred.

WPP Media offers a dynamic work environment with opportunities for professional development and growth. Employees can engage with a global network, participate in various resource groups, and attend in-office events. Benefits include competitive medical and dental insurance, significant paid time off, and mental health awareness days.

The company fosters a culture of respect and inclusivity, ensuring all employees have equal opportunities for career progression. A hybrid work approach is adopted, with teams in the office around four days a week to encourage creativity, collaboration, and connection.