Growth Marketing Lead, Paris
Canva, a global leader in online graphic design, is seeking a Growth Marketing Lead to join their Paris team. This role focuses on driving incremental user growth through strategic media buying, creative collaboration, and data-driven decision-making. As part of Canva's mission to empower the world to design, the Growth Marketing Lead will play a pivotal role in enhancing the brand's presence in the French market.
In this position, the Growth Marketing Lead will oversee daily media buying, optimization, and pacing across multiple channels, including Meta, YouTube, TikTok, and LinkedIn. Collaborating closely with the creative team, they will translate performance data into actionable insights, manage creative rotations, and evaluate audience segmentation and bidding strategies. Additionally, the role involves partnering with the Data team to conduct incrementality studies and improve performance marketing systems with a focus on automation and AI tools.
Ideal candidates will have proven experience in media buying and budget management across major platforms, a strong optimization mindset, and a collaborative approach to working with creative teams. Familiarity with marketing mix modeling, lift studies, and incrementality testing is essential. Fluency in French and proficiency in English are required, along with a deep understanding of the French market context.
Compensation for this role is competitive, with an estimated annual salary ranging from €55,000 to €70,000. Benefits include equity packages, an inclusive parental leave policy, an annual Vibe & Thrive allowance, and flexible leave options.
Joining Canva means becoming part of a highly collaborative and passionate marketing team that blends creativity and data to drive growth. The company offers a dynamic environment where employees are encouraged to innovate and make a significant impact. This role provides an opportunity to contribute to Canva's mission while advancing your career in a supportive and growth-oriented setting.