Growth Sr Analyst- Paid Media
Hotmart is seeking a Senior Paid Media Analyst to manage end-to-end full-funnel paid media campaigns, from launch and optimization to performance reporting for internal and external stakeholders. This role is integral to Hotmart's marketing and business teams, requiring autonomy in executing platform operations and translating data into actionable insights.
Key responsibilities include launching, managing, and optimizing paid media campaigns across various funnel stages on platforms such as Google Ads and Meta Ads. The analyst will translate strategic media plans into tactical execution, create and maintain account structures aligned with industry best practices, and monitor daily results to implement budget, creative, and audience optimizations. Additionally, the role involves diagnosing performance issues beyond media platforms, proposing and executing hypothesis tests, briefing the creative production team on asset adaptations, and constructing weekly performance reports for stakeholders.
Candidates should have over three years of direct experience operating paid media campaigns, managing significant budgets exceeding R$ 300k per month, and advanced proficiency in Google Ads and Meta Ads. Experience with full-funnel campaigns, the ability to translate strategic media plans into tactical execution, a data-driven analytical mindset, and fluency in AI tools to enhance work output are essential. Strong communication skills are also required to present results and recommendations to stakeholders of varying seniority.
Hotmart offers a comprehensive benefits package, including national health and dental coverage at no cost to employees, meal and flexible benefits cards, private pension plans, transportation vouchers, life insurance, Wellhub access, childcare assistance for children up to five years old, education budgets, online language learning incentives, extended maternity and paternity leave, online health access to nutritionists and psychologists, annual profit sharing, and a 30% gross monthly salary bonus after completing a 30-day vacation period.
Joining Hotmart means contributing to a global platform that empowers creators to build, sell, and scale their digital businesses worldwide. The company fosters a data-driven, performance-focused, and collaborative culture, providing ample opportunities for professional growth and development.