Head of Managed Channels
The Head of Managed Channels at Groupon is a pivotal leadership role within the company's marketing division, responsible for overseeing and innovating the creative and content strategies across all owned communication channels, including email, push notifications, SMS, RCS, WhatsApp, and in-app messaging. This position reports directly to the Chief Marketing Officer and leads a dedicated team focused on delivering compelling, customer-centric messaging that drives engagement and revenue growth. Groupon, a global leader in local commerce, is undergoing a significant transformation to become an AI-native experience discovery platform, aiming to connect millions of customers with local businesses through innovative and personalized offerings.
In this role, the Head of Managed Channels will be responsible for developing and executing the creative vision for all outbound communications, ensuring consistency in brand voice and messaging across all platforms. They will manage the performance of these channels, analyzing key metrics such as revenue, deliverability, and customer engagement to inform strategic decisions. A significant aspect of the role involves leveraging AI technologies to enhance content creation and testing processes, enabling rapid iteration and optimization of messaging strategies. Additionally, the Head of Managed Channels will collaborate closely with cross-functional teams, including engineering, data analytics, and product management, to align messaging strategies with broader business objectives and customer insights.
Ideal candidates will possess a strong background in digital marketing, with extensive experience in managing and optimizing owned communication channels at scale. A proven track record in creative leadership, including content development and design, is essential. Experience with AI-driven marketing tools and data analytics platforms will be highly advantageous. The role requires exceptional strategic thinking, a deep understanding of customer behavior, and the ability to lead and inspire a team in a fast-paced, evolving environment. Strong communication skills and the capacity to collaborate effectively with diverse teams are also critical.
While specific compensation details are not provided, Groupon offers a competitive salary package commensurate with experience, along with a comprehensive benefits program that includes health insurance, retirement plans, and generous paid time off. Employees also have access to various perks, such as professional development opportunities, wellness programs, and employee discounts on local experiences and services.
Groupon fosters a dynamic and inclusive company culture that encourages innovation, collaboration, and continuous learning. As an AI-native organization, Groupon is at the forefront of integrating advanced technologies into its operations, providing employees with unique opportunities to work on cutting-edge projects. The company is committed to personal and professional growth, offering clear career progression paths and a supportive environment for individuals to thrive. Joining Groupon means becoming part of a mission-driven team dedicated to connecting people with local experiences and supporting small businesses worldwide.