Social Media & Influencer Manager, North America
Groupon is seeking a Social Media & Influencer Manager for North America to lead the company's brand rebuilding efforts. This role involves overseeing organic social channels and managing the influencer and creator program, ensuring cohesive and impactful brand representation. The position reports to the Brand Marketing Director and includes leading a team of two.
Key responsibilities encompass managing the end-to-end influencer and creator program, including sourcing, negotiations, contracts, content briefs, and performance tracking. The role also involves directing organic social strategies across platforms like TikTok, Instagram, and YouTube, utilizing AI tools for content creation. Additionally, the manager will lead a team, establish operational rhythms, and ensure high-quality standards. Performance metrics include total views on organic content and attributed orders from influencer collaborations.
Candidates should have over five years of experience in social and influencer marketing, with at least two years managing a creator program and its budget. Proficiency in negotiating rates, structuring contracts, and defending expenditures with performance data is essential. Experience with affiliate/performance tracking for creators and familiarity with AI production tools are also required. Leadership experience or readiness to lead is necessary. Applicants should provide work samples, including creator campaigns and social content produced or directed.
The compensation package includes a salary range of $70,000 to $90,000 per year, plus a 15% target bonus. Groupon offers a comprehensive benefits package, including health insurance, dental and vision coverage, mental health benefits, flexible spending accounts, and health savings accounts. Additional benefits include family medical leave, generous parental leave, and employee discounts.
Groupon fosters a collaborative and supportive culture, emphasizing flexibility and a fast-moving builder ethos. The company is committed to diversity, equity, and inclusion, supporting various employee resource groups and offering DEI programming. Employees have opportunities for career growth and development through job training and conferences.