Head of SEO & AI Search
Groupon is seeking a Head of SEO & AI Search to lead the strategic direction and execution of search engine optimization and AI-driven search initiatives across its global platform. This role is pivotal in transforming Groupon from a deals marketplace to an experience discovery platform, enhancing visibility and engagement for both customers and merchants. The position reports directly to the Chief Marketing Officer and involves managing a dedicated SEO team, collaborating closely with cross-functional departments, and engaging with executive leadership to drive growth and innovation.
Key responsibilities include determining the structure and content strategy for Groupon's Local estate, which encompasses a vast number of live indexable pages across multiple cities and categories. The role involves designing and implementing the geographic and category architecture, ensuring optimal internal linking, and overseeing the SEO engineering backlog to ensure technical standards are met. Additionally, the Head of SEO & AI Search will manage third-party scripts, establish crawler and rendering policies, and lead the content production process, integrating generative AI to enhance efficiency and scalability. A significant aspect of the role is driving AI search initiatives at the city and category levels, ensuring that funded pages are prominently featured in AI-generated search results.
Ideal candidates should possess a strong background in SEO and AI search strategies, with proven experience in leading teams and executing large-scale projects. A deep understanding of search engine algorithms, AI technologies, and data analytics is essential. The role requires a hands-on operator with sharp analytical skills, capable of making data-driven decisions and collaborating effectively with various stakeholders. Experience in e-commerce or digital marketplaces is advantageous, as is familiarity with content management systems and SEO tools.
While specific compensation details are not provided, Groupon offers a competitive salary package commensurate with experience, along with a comprehensive benefits program. Employees enjoy flexible work arrangements, including hybrid and remote options, and have access to various wellness programs and professional development opportunities. Groupon fosters a collaborative and innovative work environment, encouraging employees to embrace change and contribute to the company's transformation.
Groupon is committed to diversity, equity, and inclusion, striving to create a workplace where everyone feels they belong and can connect authentically. The company supports various employee resource groups and provides programming and tools to help employees incorporate DEI strategies into their work. Groupon's culture emphasizes adaptability, agility, and a builder-leader ethos, offering employees opportunities to make a significant impact in a fast-paced and evolving environment.