Manager - Biddable

WPP Media is seeking a Manager - Biddable to join their dynamic team in Gurgaon, India. As part of WPP's global media collective, WPP Media leverages AI-driven strategies to deliver creative personalization at scale, helping clients navigate change and achieve transformational growth. This role offers an opportunity to work within a collaborative environment that emphasizes innovation and excellence.

In this position, the Manager - Biddable will be responsible for analyzing, tracking, and optimizing campaign performance across various biddable media platforms, including search and social channels. Key duties include setting and adjusting keyword bids, managing daily and monthly budgets, monitoring impression share, quality scores, click-through rates (CTR), and conversion rates. The role also involves collaborating with internal stakeholders to ensure project development aligns with client objectives and staying updated on industry trends to implement best practices.

Candidates should have at least 3 years of experience in paid media roles, with a strong understanding of Google Analytics and Google AdWords. Proficiency in bid management tools and programmatic advertising is essential. The ideal candidate will possess strong analytical skills, attention to detail, and the ability to make strategic recommendations to enhance campaign performance.

While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes competitive medical coverage, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing equal opportunities for all employees.

Joining WPP Media means becoming part of a forward-thinking organization that values creativity, collaboration, and continuous learning. Employees have access to global networks, pursue their passions, and stay at the forefront of marketing and advertising innovations. The company hosts various employee resource groups and in-office events to celebrate achievements and foster a sense of community.