Manager, Influencer Partnerships

The Manager, Influencer Partnerships at WPP Media is responsible for developing and executing influencer and advocacy strategies within the broader communication ecosystem. This role involves leading the entire campaign lifecycle, from influencer identification and selection to negotiation, contracting, and continuous optimization, all while adapting to changing client requirements and timelines. The position is based in Ho Chi Minh City, Vietnam, and requires close collaboration with content creators, talent agencies, and key partners in the Vietnamese market.

Key responsibilities include building and maintaining strong relationships with a diverse network of influencers and partners, overseeing content development with a focus on brand safety and regulatory compliance, and managing campaign budgets to ensure cost-efficiency and maximize return on investment. The role also involves establishing key performance indicators, leading performance analysis, and delivering insightful post-campaign reports to clients. Additionally, the Manager acts as the primary strategic advisor on influencer partnerships, trends, and best practices, while leading and mentoring a team of influencer marketing specialists to ensure operational excellence.

The ideal candidate possesses over four years of dedicated experience in influencer marketing, social media strategy, or talent management, preferably within an agency environment, with at least one year in a managerial role. A strong existing network of relationships with influencers and talent agencies in the Vietnamese market is essential. The candidate should have a proven track record of developing and executing successful, data-driven influencer campaigns, excellent negotiation and relationship-building skills, and strong leadership capabilities with experience mentoring or managing junior team members. A deep understanding of the social media landscape, strong analytical skills, exceptional project management abilities, and effective communication skills in both English and Vietnamese are also required.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees have access to the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.