Manager, KOL

🇲🇾 Kuala Lumpur, Malaysia
Posted 3 months ago
Expires June 15, 2026
Full TimeHybridMarketingOperations

The Manager, KOL at WPP Media is responsible for developing and executing comprehensive content strategies, managing creator ecosystems, and delivering platform-specific storytelling across the influencer portfolio. This role enhances the brand's cultural presence through high-quality content, data-driven decision-making, and strong cross-functional collaboration. The position involves orchestrating content workflows, scaling influencer programs, and integrating advanced technologies to boost efficiency and creativity.

Key responsibilities include leading and maintaining strong business relationships with both internal and external clients, ensuring the smooth execution of daily tasks and campaigns, and effectively communicating briefs to all team members. The Manager will work closely with the Content and Insights & Analytics teams to develop meaningful and relevant content, utilizing social tools to generate insightful reports and audits. Additionally, the role involves administrative duties such as managing quotations, registration forms, and financial documents.

The ideal candidate should have a natural passion for working with people, as the role involves daily interactions with various stakeholders, including content creation teams, social listening teams, agencies, media owners, and clients. A minimum of 4-5 years of experience in a KOL or creative agency is preferred. The candidate should possess deep knowledge of primary social platforms like Facebook, Instagram, YouTube, TikTok, and X, along with emerging technologies beneficial to brands and businesses. Excellent interpersonal, communication, and presentation skills are essential, as well as strong organizational abilities and attention to detail. Proficiency in English and Bahasa Malaysia is required.

WPP Media offers a dynamic and engaging work environment where no two days are the same, ensuring employees stay motivated and challenged. The company invests in its employees by providing opportunities for growth, learning, and networking within the global WPP network. Employees can participate in various resource groups and in-office events that showcase team achievements, share thought leadership, and celebrate milestones. The company fosters a culture of respect, collaboration, and continuous development, making it an ideal place for professionals seeking to advance their careers in the media industry.

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