Manager, Lifecycle Marketing - Provider Network
BetterHelp is seeking a Manager of Lifecycle Marketing to lead engagement and retention efforts for our provider network. This role is integral to shaping the end-to-end provider journey, from onboarding through activation, engagement, retention, and long-term advocacy. As part of a diverse team committed to expanding access to therapy, you'll contribute to our mission of making mental health care more accessible.
In this position, you will develop and implement data-driven lifecycle marketing strategies that enhance the provider experience, increase engagement and satisfaction, reduce churn, and strengthen alignment with BetterHelp’s mission and values. Collaboration with Product, Provider Operations, Analytics, Clinical, and Brand teams is essential to design personalized and scalable journeys across email, SMS, push notifications, in-app messaging, and other owned channels.
The ideal candidate has 4–7 years of experience in CRM, lifecycle marketing, or related fields, preferably within two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments. A strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization is required, along with hands-on experience with modern ESPs and marketing automation platforms such as Iterable, Salesforce Marketing Cloud, Braze, or Klaviyo. Strong analytical skills and experience running A/B tests and performance optimization across multiple channels are also essential.
The base salary range for this position is $120,000 - $160,000. In addition to the base salary, this position is eligible for a performance bonus and extensive benefits, including remote work with regular in-person bonding experiences sponsored by the company, a holistic perks program (including free therapy and employee wellness), excellent health, dental, and vision coverage, and 401k benefits with employer matching contribution.
At BetterHelp, we foster a collaborative and inclusive work environment, encouraging team members to share knowledge and support one another's growth. We prioritize the needs and well-being of our providers, ensuring that marketing efforts support and enhance their experience. Joining our team offers the chance to build something that changes lives and that people love, with an awesome community of co-workers.