Marketing Manager - B2B SAAS
Kaseya is seeking a B2B SaaS Revenue Marketing Campaign Manager to execute integrated, multi-channel marketing campaigns that drive customer expansion and measurable pipeline impact. This role operates in a fast-paced environment, working closely with marketing, sales, and external partners, with primary accountability focused on the Americas. The ideal candidate thrives under pressure, embraces experimentation, and leverages digital marketing, marketing automation, and AI-powered tools and customer data to optimize campaign performance and uncover new growth opportunities.
Key responsibilities include managing and executing integrated, multi-channel customer marketing and expansion campaigns designed to drive customer growth, product adoption, renewals and retention, expansion revenue, and long-term customer value. The role involves managing end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, and Sales. Additionally, the candidate will use product usage data, customer insights, automation, and AI-driven analytics to inform campaign strategies.
The position requires proven experience (4+ years) in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS. A strong understanding of customer journeys, adoption frameworks, and expansion motions is essential. Hands-on experience with marketing automation platforms, CRM systems, and customer data is necessary, along with the ability to translate product usage and customer data into actionable marketing programs. Strong cross-functional collaboration skills and advanced proficiency in Excel are also required.
Kaseya offers a dynamic work environment where employees are encouraged to go above and beyond for the betterment of customers. The company provides opportunities for professional growth and development, fostering a culture of innovation and collaboration. Employees can expect to work with a team of dedicated professionals committed to driving sustained business success through efficient IT infrastructure and security management solutions.