Marketing Strategy Sr. Analyst
Kaseya is seeking a Marketing Strategy Senior Analyst to enhance and optimize its global marketing strategies across a diverse portfolio of IT and cybersecurity solutions. This role involves developing comprehensive Power BI dashboards and reports that provide real-time insights into marketing performance, pipeline health, and return on investment metrics. The position is based in Vancouver, Canada, and reports directly to the Vice President of Marketing Strategy.
The primary responsibilities include designing and building executive-level Power BI dashboards and reports, creating automated reporting frameworks to track strategic key performance indicators such as brand reach, pipeline velocity, win rates, customer acquisition cost, and market share. The analyst will develop interactive data models to enable self-service analytics for marketing leaders across demand generation, product marketing, and revenue operations. Additionally, the role involves analyzing internal performance data alongside external market, customer, and competitive intelligence to inform go-to-market planning, segmentation, campaign prioritization, and budget allocation.
Candidates should have 5–7 years of experience in marketing strategy, marketing analytics, or go-to-market strategy, preferably within a B2B SaaS or technology environment. Advanced proficiency in Power BI is required, including the ability to build complex reports, DAX calculations, data models, and interactive dashboards from scratch. Strong proficiency in SQL for data extraction and manipulation, experience with Excel (advanced formulas, pivot tables, data modeling), and deep knowledge of CRM/marketing platforms such as Salesforce, HubSpot, and Marketo are essential. The ideal candidate will demonstrate the ability to translate data into strategy with clear, actionable recommendations and compelling visualizations.
The salary range for this position is between $120,000 and $135,000 CAD per year. Kaseya offers comprehensive health, dental, and vision coverage, a retirement savings plan with company matching, an employee stock purchase plan, generous time off and flexible work arrangements, professional development opportunities, and wellness programs.
Kaseya fosters a dynamic and innovative company culture, emphasizing a data-driven approach to marketing and strategic decision-making. Employees have the opportunity to work cross-functionally with teams in Marketing, Product, Sales, and Finance, contributing to a collaborative environment that values insights and measurable outcomes. Joining Kaseya means becoming part of a fast-paced, high-growth company at the forefront of IT and cybersecurity solutions.