Media Strategist (Mensch)
As a Media Strategist at WPP Media, you will be an integral part of our strategy team, translating complex business data into compelling narratives. Your role involves delving deep into market dynamics to uncover insights that drive strategic direction, ensuring our campaigns resonate effectively with target audiences. This position offers the autonomy to lead initiatives and contribute significantly to our clients' success, with robust support and mentorship from senior team members.
Your primary responsibilities include identifying transformative market trends and innovations, conducting comprehensive market, competitive, and trend analyses, and developing integrated, data-driven communication and media strategies for both national and international clients. Additionally, you will structure unorganized briefings, utilize AI tools for research and content creation, and manage multiple projects by setting priorities and adhering to critical timelines.
The ideal candidate holds a degree in fields such as Business Administration, Marketing, Communication, Media Studies, or Sociology, complemented by approximately 1-2 years of relevant experience in agency, consulting, or similar environments. While prior media knowledge is advantageous, a strong willingness to learn media planning processes is essential. Proactive and independent learning, a commitment to continuous improvement through feedback, and the ability to communicate complex concepts clearly in both German and English are crucial for success in this role.
WPP Media offers a comprehensive benefits package, including flexible working hours with remote work options, 30 vacation days plus additional flexible days, health benefits, attractive pension plans, and mental health awareness days. Employees also have access to diverse training opportunities, internal career programs within the WPP network, and various perks such as employee discounts, job tickets, Wellhub, and job bikes.
Joining WPP Media means becoming part of a global media network that values diversity and equal opportunities. We foster a culture of respect and belonging, encouraging every team member to contribute and grow professionally. Our commitment to creative transformation ensures that we continually invest in our employees, providing opportunities for development and learning at the forefront of marketing and advertising.