Paid Social, Senior Associate Director
The Senior Associate Director, Paid Social at WPP Media is a strategic leadership role within the Media Activation team, focusing on developing and executing innovative paid social strategies for clients, particularly within the Google Hardware product area. This position involves leading a high-performing team to deliver exceptional outcomes across various social channels, ensuring seamless integration with broader media strategies.
Key responsibilities include providing strategic oversight of paid social campaigns, collaborating with Client Services, Planning, and Activation Leads to optimize team efficiency, and developing regional paid social best practices to maintain global consistency. The role also entails serving as the primary point of contact for paid social activation discussions, cultivating strong relationships with clients and media partners, and managing strategic relationships with paid social vendors and technology partners.
The ideal candidate will have proven experience at the Account or Associate Director level in a digital media or advertising role, with a deep understanding of media planning fundamentals such as audience segmentation, reach, frequency, channel optimization, and performance measurement. Extensive hands-on experience in planning, executing, and optimizing large-scale, complex paid social media campaigns across leading social platforms is essential. Additionally, experience in managing client portfolios, understanding P&L implications, and leading campaigns across multiple countries and languages is highly desirable.
WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees benefit from competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days. The company emphasizes professional growth and development, providing opportunities for employees to pursue their passions and learn at the cutting edge of marketing and advertising.
As a global media collective, WPP Media brings together the best platforms, people, and partners to create limitless opportunities for growth. The company values innovation, collaboration, and continuous learning, making it an ideal workplace for professionals seeking to advance their careers in the media industry.