Partner - Ecommerce Buying
As the Digital Trading Lead for Flipkart and Myntra at Mindshare Fulcrum, you will spearhead the e-commerce media buying strategy and execution for Hindustan Unilever Limited (HUL). This partner-level role demands a seasoned professional with deep expertise in marketplace media buying, performance marketing, and e-commerce strategy. You will be responsible for optimizing cost per thousand impressions (CPMs), enhancing cost per view (CPVs), and ensuring seamless collaboration between internal teams and external stakeholders.
Key responsibilities include developing and implementing a comprehensive e-commerce media buying strategy for Flipkart and Myntra, aligned with HUL’s business objectives. You will lead negotiations for paid media campaigns on these platforms, leveraging platform-specific advertising tools to optimize ad placements and targeting. Additionally, you will negotiate and create events on Flipkart and Myntra to maximize share of voice for key brands and improve overall efficiency.
The role requires 10-12+ years of experience in e-commerce media buying, performance marketing, or digital advertising, with demonstrated success in managing large-scale campaigns on Flipkart, Myntra, or similar marketplaces. Experience working with fast-moving consumer goods (FMCG) brands or in a high-performance agency environment is advantageous. Essential skills include adaptability to a fast-paced, performance-driven environment, attention to detail in campaign execution and budget management, and leadership capabilities to mentor junior team members and foster a culture of excellence and innovation.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company has adopted a hybrid approach, with teams in the office around four days a week, promoting a balance between in-person collaboration and flexibility.