PMM Specialist - Financial Services

The PMM Specialist - Financial Services at Hotmart plays a pivotal role within the Product Marketing team, bridging customer insights, brand definitions, and business decisions. This team is integral to all stages of new product development, ensuring engagement and retention post-launch. Collaboration with Product, Marketing, and Commercial teams is a daily aspect of this role.

Key responsibilities include crafting value propositions, positioning, and key messaging tailored creatively for diverse personas. The specialist will develop and execute complex go-to-market plans, considering various personas, arguments, and marketing channels, all grounded in data analysis. Additionally, the role involves creating content to promote product adoption throughout the lifecycle of Hotmart's solutions.

The ideal candidate will have solid experience in Product Marketing, with a preference for backgrounds in tech companies or financial institutions. Strong project management and organizational skills are essential, along with excellent verbal and written communication abilities. The role requires the capacity to prioritize tasks, collaborate effectively within a team, and adapt swiftly to complex and ambiguous scenarios.

Hotmart offers a comprehensive benefits package, including national health and dental coverage at no cost to the employee, meal and food vouchers, flexible benefits for various needs, private pension plans, transportation vouchers, life insurance, and wellness programs. Additional perks include childcare assistance, educational budgets, language learning incentives, extended parental leave, and annual profit-sharing.

Joining Hotmart means becoming part of a team dedicated to transforming lives on a global scale. The company fosters a culture of innovation, collaboration, and continuous learning, providing ample opportunities for professional growth and development.