Principal Engineer

Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. 

We’re looking for a Principal Engineer with experience in AdTech to join our engineering team at Madhive. This person will help build and improve the systems that power our advertising platform. You’ll work closely with engineers across the stack to ship reliable, well-tested software and contribute to the quality and evolution of our technology. As a Principal Engineer, you'll play a pivotal role in architecting, building, and optimizing our backend infrastructure, data pipelines, and APIs. If you're passionate about cutting-edge technology, enjoy solving complex challenges, and thrive in a collaborative environment, we want you to be a part of our team.

What You'll Do:

- Lead the design and development of our real-time bidding system, ensuring efficient execution of advertising campaigns, real-time auction responses, win tracking, and event monitoring.

- Spearhead the creation of robust data pipelines capable of handling massive data volumes, enabling data movement, aggregation, maintenance, and transformation into actionable insights that drive our platform.

- Architect and develop both external and internal APIs, facilitating seamless integration across our platform, including custom reporting for ad-hoc analysis and programmatic activation of ad campaigns.

- Collaborate with cross-functional teams to enhance our tech s...