Product Marketing Director
Garner Health is seeking a Director of Product Marketing to lead the go-to-market strategy and execution across its product portfolio and key customer segments. This role reports to the VP of Product Marketing and is based in New York City, requiring in-office presence three days a week. The company is dedicated to transforming the U.S. healthcare system by partnering with employers to redesign healthcare benefits, applying proprietary clinical metrics to identify top-performing doctors, and using incentives to guide members toward optimal care.
In this position, the Director will own the end-to-end go-to-market strategy for a portfolio of product lines, including market segmentation, value proposition development, competitive positioning, and messaging architecture. They will lead major product launches and feature releases, collaborating cross-functionally with Product, Sales, and Customer Success teams to ensure market readiness, sales enablement, and customer adoption. Additionally, the role involves setting data-driven marketing plans with clear KPIs, partnering with Revenue Operations and Sales leadership to analyze revenue processes, and mentoring other product marketers to enhance the team's capabilities.
The ideal candidate should have over eight years of experience in B2B product marketing, including at least three years leading product marketing strategy at scale. A proven track record of launching products and leading strategic repositioning initiatives, particularly with high-caliber customers such as Fortune 500 companies, is essential. Exceptional analytical skills, including the ability to build and interpret financial models and conduct cohort analysis, are required. The candidate should also possess excellent communication skills to translate complex technical and business concepts into clear, compelling narratives for diverse audiences.
Compensation for this role ranges from $250,000 to $280,000 annually, with additional benefits and perks. Garner Health offers a comprehensive benefits package, including flexible paid time off, medical, dental, and vision plan options, a 401(k) with company match, flexible spending accounts, and access to Teladoc Health services. The company fosters a supportive community and values mission-driven work, aiming to transform the healthcare economy by delivering high-quality and affordable care for all.
Joining Garner Health provides an opportunity to be part of a rapidly growing company that has more than doubled its revenue annually over the last five years. The company culture emphasizes teamwork, trust, autonomy, exceptional results, and individual growth, creating an environment where employees can make a significant impact on the future of healthcare in the U.S.