Product Marketing Manager, Duolingo Chess
Duolingo is seeking a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Chess, an innovative product that combines the joy and rigor of learning with the timeless game of chess. This role involves close collaboration with cross-functional teams, including Product, Design, and Marketing, to develop compelling product narratives and strategies that drive awareness, engagement, and retention.
Key responsibilities include developing and implementing comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess. The role requires conducting consumer research and competitive analysis to inform value proposition development and feature positioning, as well as developing and executing go-to-market plans for new product or feature launches. Additionally, the Product Marketing Manager will collaborate with marketing and design teams to create high-impact marketing campaigns across various channels, including in-app communications, app store optimization, social media, email marketing, and content marketing. Tracking and analyzing campaign performance to provide actionable insights and recommendations for optimization is also a critical aspect of the role.
The ideal candidate will possess a bachelor's degree in Marketing, Business, or a related field, with a master's degree preferred. A minimum of 7 years of product marketing experience, ideally in consumer technology or gaming, is required, along with a strong track record of leading successful product launches and growth initiatives. A deep understanding of the mobile app ecosystem and experience marketing consumer-facing digital products are essential. Excellent written and verbal communication skills, a data-driven approach to strategy, and proven ability to lead complex, cross-functional initiatives are also necessary.
Duolingo offers a competitive salary range of $140,300 to $237,600 USD, which is consistent across all U.S. locations. This compensation package includes equity compensation and world-class benefits designed to support employees' holistic well-being. The company fosters a collaborative and innovative work environment, providing opportunities for professional growth and development.