Senior Analyst, Marketing Analytics
The Senior Analyst, Marketing Analytics role at Remote involves leading the development and refinement of attribution models to capture the value of marketing and various top-of-the-funnel streams, ensuring a holistic view of the customer journey. The analyst will establish frameworks for measuring all marketing channels, build robust reporting for share of voice, organic reach, and brand sentiment, and drive annual and quarterly planning processes for marketing investments. Additionally, the role includes building and maintaining projected lifetime value models to guide acquisition and retention strategies, analyzing the B2B funnel to identify opportunities for growth, and ensuring data integrity by partnering with Revenue Operations to maintain the single source of truth. The analyst will also act as a technical lead, mentoring senior analysts and setting standards for analytical excellence across the team.
Candidates should have extensive experience in marketing analytics within B2B SaaS or high-growth enterprise environments, a proven track record in designing and driving multi-touch attribution modeling, and a deep understanding of non-paid focus areas with experience in building reporting for organic growth and brand health. Technical proficiency across the full stack from Snowflake to dbt and BI tools is required, along with experience navigating CRM and automation systems like Salesforce and HubSpot. Strong strategic communication skills are essential, with the ability to translate complex data structures into clear narratives for executives. Demonstrated strong automation and AI capabilities are also necessary.
Remote offers a fully remote work environment, allowing employees to work from anywhere in the world. The company provides flexibility to plan schedules around personal life, promoting a healthy work-life balance. As a global company, Remote fosters a diverse and inclusive culture, encouraging employees to bring their unique talents and experiences to the team. The company is committed to innovation, integrating automation and AI capabilities into every role to drive efficiency and impact.
The annual salary range for this full-time position is $52,600 to $147,950 USD. Remote's Total Rewards philosophy ensures fair, unbiased compensation and competitive benefits in all locations where the company operates. The company does not agree to or encourage cheap-labor practices and ensures to pay above in-location rates, inspiring other companies to support global talent hiring and bring local wealth to developing countries.
Joining Remote means becoming part of a team that values flexibility, diversity, and innovation. Employees have the opportunity to work in a dynamic, fully remote environment, contributing to the company's mission of simplifying global employment. With a focus on automation and AI, Remote provides a forward-thinking workplace where employees can grow and thrive.