Senior Associate, Analytics
The Senior Associate, Analytics at WPP Media plays a pivotal role within the Insights and Analytics team, contributing to data-driven media and creative strategies for leading global brands. This position is based in New York, United States, and is integral to WPP Media's mission of delivering creative personalization at scale through AI-driven media operations.
In this role, the Senior Associate is responsible for developing project timelines and deliverable schedules in collaboration with senior Insights and Analytics staff. They independently manage projects, ensuring all client materials meet or exceed expectations in terms of content and quality, and are delivered on time. The role also involves conducting client calls, establishing strong relationships with day-to-day clients by demonstrating industry knowledge and a deep understanding of their business objectives. Additionally, the Senior Associate develops creative and media strategies in collaboration with other departments and researches industry trends to share expertise with the team.
Candidates should possess a bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field, or have equivalent professional work experience. A minimum of 2 to 4 years of relevant media work experience, particularly in digital media, is required. Strong analytical abilities, advanced Excel skills, and experience with web analytics tools such as Google Analytics and Adobe Analytics are essential. Knowledge of ad server technology, primarily Google Campaign Manager, and familiarity with programming languages like Python, R, and SQL are advantageous. Experience with data visualization tools like Tableau and Power BI, as well as an understanding of media industry research tools, is also beneficial.
WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters an inclusive culture through various employee resource groups and frequent in-office events that showcase team achievements, share thought leadership, and celebrate holidays and milestone events.
Joining WPP Media provides an opportunity to be part of a global media collective that values creativity, collaboration, and professional growth. Employees have access to the extensive WPP Media and WPP networks, enabling them to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.