Senior B2B Marketing Manager, New Venture
Spring Health is seeking a Senior B2B Marketing Manager to lead the go-to-market strategy for a new AI product. This role involves defining positioning, messaging, and category narrative from the ground up, collaborating closely with the founders, product, and design teams to transform a complex AI solution into a compelling offering for customers. Reporting directly to the General Manager of the New Venture, this position is pivotal in establishing the product's market presence and building a scalable marketing function as the company grows.
Key responsibilities include developing the initial go-to-market strategy, leading early product launches, and crafting customer-facing storytelling. The role also involves designing and executing demand experiments to identify effective strategies, partnering with sales for enablement and feedback, and working with product and design teams to enhance onboarding experiences. Additionally, the manager will translate early customer insights into refined messaging and go-to-market focus.
The ideal candidate will have 5-7+ years of B2B marketing experience, particularly with early-stage products, and a proven track record of bringing new products or brands to market. Strong skills in simplifying complex or technical products are essential, with AI experience considered a plus. The role requires comfort with limited data, evolving strategies, and high ownership, as well as the ability to execute while setting direction. Experience in early-stage startups or venture-backed companies is preferred.
The position offers a competitive base salary range of $121,500 to $153,830, along with equity and comprehensive benefits. Benefits include health, dental, and vision coverage starting on the first day, access to One Medical, employer-sponsored 401(k) match up to 2%, and generous paid time off policies. Additional perks encompass parental leave, access to wellness programs, fertility care support, and professional development reimbursement.
Spring Health fosters a collaborative and innovative company culture, emphasizing the mission to eliminate barriers to mental health. Employees have opportunities for growth and impact, contributing to a rapidly expanding organization dedicated to making mental healthcare accessible to everyone, everywhere.