Senior Digital Growth Specialist (SEO/GEO & CRO)
The Senior Digital Growth Specialist (SEO/GEO & CRO) at Braze will lead the development and execution of strategies to enhance the company's online presence and drive pipeline growth. This role is integral to the marketing team, focusing on optimizing the company website to deliver an exceptional digital experience for visitors. Braze is a leading customer engagement platform that empowers brands to deliver personalized experiences, and this position plays a crucial role in achieving that mission.
Key responsibilities include developing and implementing strategies to increase inbound pipeline growth through SEO and GEO/AEO channels, conducting keyword research, analyzing data trends, and optimizing website content and structure. The specialist will also collaborate with content teams, designers, developers, and external agencies to enhance website performance and stay updated on industry trends and best practices. Additionally, the role involves supporting regional markets with local SEO/AEO strategies and acting as an advisor to bridge global and regional strategies.
The ideal candidate is an analytical and data-driven thinker with a problem-solving attitude and a curiosity for the evolving AI search landscape. They should be capable of managing multiple projects simultaneously, possess excellent verbal and written communication skills, and work collaboratively in a fast-paced environment. Proficiency with tools such as SemRush, Ahrefs, Screaming Frog, Braze, VWO, Optimizely, DemandBase, 6Sense, Google Analytics, and Google Tag Manager is essential.
Braze offers competitive compensation that may include equity, retirement and employee stock purchase plans, flexible paid time off, comprehensive benefit plans covering medical, dental, vision, life, and disability, family services including fertility benefits and equal paid parental leave, professional development opportunities, and a curated in-office employee experience designed to foster community and innovation.
Braze fosters a collaborative, transparent, and fun culture recognized as a Great Place to Work®. The company values high standards, teamwork, and work-life harmony, encouraging employees to act with autonomy, accountability, and openness to new perspectives. With a global presence and a commitment to equity and opportunity, Braze provides an environment where driven individuals can thrive and make a real impact.