Senior Director - Platforms, Products And Partnerships
The Senior Director - Platforms, Products and Partnerships at WPP Media is a pivotal role that bridges business strategy, marketing technology, and data platforms. This position is integral to WPP Media's mission of delivering creative personalization at scale by leveraging AI-driven media solutions. The role is based in Bangalore, India, and involves close collaboration with clients to develop data-driven marketing roadmaps that drive measurable growth.
Key responsibilities include leading MarTech discovery and strategy engagements, assessing client maturity, and defining phased transformation roadmaps. The role requires identifying and framing high-value use cases across segmentation, personalization, attribution, and activation. Additionally, the Senior Director will design cross-platform architectures connecting Salesforce (Data Cloud, Marketing Cloud, CRM), Google Cloud Platform (BigQuery, Pub/Sub, Vertex AI), and other tools such as Snowflake, Adobe, or Clean Rooms. Collaborating with engineering, data, and analytics teams to ensure scalable and privacy-compliant implementation is also a critical aspect of the role.
The ideal candidate will have 8–12 years of experience in MarTech, AdTech, or Digital Data Consulting, with strong expertise in the Salesforce ecosystem and Google Cloud Platform. A proven ability to define end-to-end MarTech architectures and integration flows across data, CRM, and activation layers is essential. The role requires a solid understanding of Customer Data Platforms, Data Clean Rooms, Attribution, API-based integrations, and marketing analytics. Excellent presentation, consulting, and storytelling skills are necessary, as the position involves leading C-level workshops and internal enablement sessions.
WPP Media offers a collaborative environment that bridges technology, data science, media, and marketing strategy. Employees have access to continuous learning opportunities, including certifications, labs, and internal capability accelerators. The company provides competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. This role presents an opportunity to lead enterprise-scale MarTech consulting programs with top global and Indian brands, shaping new frameworks, products, and solutions that define the future of marketing technology.