Senior Executive, Paid Social

The Senior Executive, Paid Social role at WPP Media involves strategizing, planning, and executing paid social media campaigns across platforms such as Meta, Instagram, X, and TikTok. This position is part of the Global Operations Centre (GOC), collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a multicultural environment. WPP Media is WPP's global media collective, bringing together media, data, and partnerships to create limitless opportunities for growth.

Key responsibilities include developing detailed paid social media plans aligned with client objectives and KPIs, setting up and managing campaigns across relevant platforms, and monitoring performance to ensure optimal results. The role also involves producing performance reports, providing insights to clients, and coordinating with cross-functional teams to deploy campaigns effectively. Additionally, the Senior Executive will assist with detailed analyses, including end-of-campaign reporting and quarterly reviews.

Candidates should have 2-4 years of experience in digital or social marketing, with a solid foundation in setting up and optimizing paid social campaigns across key platforms. Certifications such as Meta Blueprint Planner and Buyer, TikTok Media Buying, and X Flight School Badges are preferred. Proficiency in Microsoft Excel and PowerPoint, strong communication skills, and a passion for digital media and technology are essential. The ability to multitask, manage time effectively, and adapt to a fast-changing environment is also important.

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a collaborative and inclusive culture, providing opportunities for professional growth and development within a global network. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.