Senior Growth Copywriter

Canva, an Australian multinational software company founded in 2013, offers a user-friendly graphic design platform that empowers individuals and businesses to create visual content effortlessly. The company is headquartered in Sydney, Australia, and has grown to serve over 220 million users worldwide.

The Senior Growth Copywriter will be an integral part of Canva's Growth Marketing Group, a performance-focused team dedicated to creating effective paid campaigns across platforms such as YouTube, Meta, and TikTok. This role combines creative writing with data-driven analysis to craft compelling ad copy that resonates with diverse audiences. The position is based in Sydney, Australia, with a hybrid work model that offers flexibility between remote work and in-person collaboration.

Key responsibilities include leading the development of high-converting copy for various paid campaigns, managing the entire performance creative loop from brief to post-launch analysis, and collaborating with designers, motion artists, and videographers to bring ideas to life. The role also involves reviewing live campaign performance metrics, building a testing cadence for messaging angles, and sharing knowledge to elevate the team's creative standards.

Candidates should have over five years of copywriting experience with a strong focus on performance marketing and paid social media, demonstrating a proven track record of successful campaigns. Proficiency in analyzing data to inform creative decisions, deep understanding of platform-specific content strategies, and experience in various content formats are essential. The role requires strong creative opinions, adaptability, and the ability to work collaboratively with media buyers and growth marketers.

While specific compensation details are not provided, Canva offers a comprehensive benefits package that includes equity options, inclusive parental leave, an annual Vibe & Thrive allowance for personal well-being, and flexible leave options to support personal and professional growth.

Joining Canva means becoming part of a dynamic and inclusive culture that values creativity, collaboration, and continuous learning. The company is committed to empowering its employees and users, fostering an environment where innovative ideas thrive, and providing opportunities for personal and professional development.