Senior Manager, Influencer & Content Strategy
The Senior Manager, Influencer & Content Strategy at WPP Media is responsible for developing and executing data-driven influencer and content marketing strategies. This role involves leading strategic planning, creative direction, and cross-functional collaboration to address brand challenges and achieve campaign objectives. The position is based in Ho Chi Minh City, Vietnam, and offers an on-site work environment.
Key responsibilities include managing strategic planning recommendations derived from social outreach insights and analytical data, conducting in-depth competitive audits on clients' content and influencer marketing activities, and developing top content ideas and main communication pillars to define influencers' scope of work, guidelines, and deliverables. The role also involves building strategy frameworks to roll out plans that meet campaign objectives and collaborating with internal and external stakeholders to align on performance measurement metrics.
The ideal candidate should have a minimum of 5 years of experience in content marketing, social, or influencer marketing, with proven experience in leading strategic planning marketing projects and teams. A strong creative mindset with the ability to shape content ideas and influencer direction is essential. Deep knowledge of social media trends, the influencer landscape, and digital culture is required. Proficiency in Vietnamese (both speaking and writing) and excellent English communication skills are necessary. Strong interpersonal skills, problem-solving abilities, and analytical thinking are also important for this role.
WPP Media offers a competitive benefits package, including health insurance, retirement plans, and paid time off. Employees have access to professional development opportunities, training, and career growth within the WPP Media network. The company fosters a dynamic and collaborative work environment that encourages creativity and innovation.
WPP Media is a global media collective that brings together the best platforms, people, and partners to create limitless opportunities for growth. The company values extraordinary leadership, openness, and optimism, fostering a collaborative environment that drives growth and development. Employees are encouraged to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.