Senior Product Marketing Manager
Qualia is seeking a Senior Product Marketing Manager to lead go-to-market strategies across its product portfolio. This role is integral to the Product Marketing team, focusing on managing go-to-market initiatives, leading product and feature launches, developing messaging and positioning, supporting sales enablement, and producing content such as product collateral, videos, and customer case studies. The position is based in Austin, Texas, with remote options available for qualified candidates.
In this role, the Senior Product Marketing Manager will create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns. They will produce compelling value propositions and messaging that differentiate Qualia's products in the market and resonate with target audiences. The manager will develop high-quality content, including product decks, videos, customer case studies, webinars, and more, highlighting the benefits and differentiators of Qualia's products. Additionally, they will partner with sales teams to develop effective tools, training, and content that empower them to communicate product value to prospects and customers. This includes creating and delivering presentations, sales collateral, and case studies that showcase customer success. The role also involves gathering customer feedback to iterate on product messaging and positioning, working closely with Customer Success to understand customer pain points and advocate for them internally. Collaboration with Product, Marketing, Sales, Customer Success, and other teams is essential to ensure alignment on messaging, campaigns, and overall marketing strategy.
Candidates should have a minimum of 5-7 years of product marketing experience, preferably within B2B SaaS. Proven experience in go-to-market planning, product launch execution, and creating compelling content is essential. Exceptional verbal and written communication skills are required, with the ability to translate concepts into clear, compelling messaging and positioning. A naturally analytical, critical thinker who digs into the "why" behind strategy and positioning is sought. The ideal candidate is genuinely curious and customer-centric, with a track record of grounding messaging in real customer pain points. Self-driven and outcome-oriented individuals who hold their own work to a high bar and keep pushing to improve it are preferred. Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority is important. Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills, is necessary. The ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset is crucial. Experience with fintech and/or the title industry is a plus.
While specific compensation details are not provided, Qualia offers a comprehensive benefits package designed to support team members both in and out of the workplace. This includes comprehensive health plans, a 401k program, and commuter benefits. The company also prioritizes family and personal well-being through professional development, parental leave, and a flexible time-off policy. Qualia provides a robust online onboarding program to train new hires, biweekly all-hands meetings, and a variety of internal virtual events to keep employees connected.
Qualia is a mission-driven company focused on transforming the home buying and selling experience into a simple, secure, and enjoyable process. The team is passionate about using technology to solve real-world problems and is growing quickly. The company is committed to building an engaging and dynamic organization, providing support to help team members do great work. Diverse perspectives and backgrounds are valued, and the company strives to cultivate an environment where people feel equally valued and respected.
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