Senior Programmatic Manager (Mensch)
The Senior Programmatic Manager at WPP Media is responsible for both the strategic development and operational execution of programmatic activities for clients. This role involves leading a team to establish and uphold programmatic standards and guidelines within the agency, ensuring best practices are consistently applied. WPP Media, as part of WPP's global media network, combines top platforms, talent, and partners to create opportunities for growth in a connected media world.
Key responsibilities include evaluating innovative technologies and strategies to optimize clients' programmatic media buying, analyzing data to set and achieve media KPIs, and overseeing the precise execution of campaign structures across various DSPs and associated technologies. The role also involves fostering productive relationships with internal specialists and external partners, and strategically advising clients on the benefits of programmatic buying for their overall strategy.
The ideal candidate will have a bachelor's degree in a relevant field and over 3 years of proven expertise in operational management or strategic consulting of programmatic campaigns. A profound understanding of the digital media landscape, including DSPs, data management platforms, inventories, and verification technologies, is essential. Strong data handling skills in Excel and PowerPoint, excellent communication skills in German and English, and a data-driven mindset with a focus on continuous improvement are also required.
WPP Media offers a comprehensive benefits package, including flexible working hours and remote work options, 30 vacation days plus a flexible day off, health benefits, an attractive pension plan, mental health awareness days, diverse training opportunities, internal career programs, employee events, and perks such as a Job Ticket, Wellhub, and Job Bike.
The company culture emphasizes creativity, innovation, and data-driven decision-making. Employees have access to the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The organization is committed to fostering a culture of respect and belonging, where everyone has the same opportunities to progress in their careers.