Senior Social Media Buyer (Meta)
MNTN is seeking a Senior Social Media Buyer to lead and expand our paid social initiatives across Meta platforms, focusing on generating high-quality B2B leads through demo requests and direct sign-ups. This role is integral to our marketing team, contributing to MNTN's mission of simplifying Connected TV advertising for brands.
The successful candidate will manage Meta Ads campaigns end-to-end, executing daily optimizations in budgets, bid strategies, audience targeting, placements, and creative elements. Responsibilities include developing and implementing creative testing strategies in collaboration with design and content teams, building comprehensive funnel strategies encompassing prospecting, retargeting, and conversion, and analyzing performance data to identify trends and growth opportunities. Additionally, the role involves improving conversion rates through enhanced ad-to-landing page alignment and funnel optimization, ensuring accurate pixel implementation and event tracking, scaling campaigns efficiently while maintaining strict efficiency targets, and staying current on Meta platform changes and best practices.
Candidates should possess over seven years of hands-on experience managing Meta Ads, with deep expertise in audience strategy, creative testing, and conversion optimization. A proven track record in driving B2B lead generation, strong analytical skills, and experience with Meta Pixel, Conversion API, and attribution frameworks are essential. The ability to operate as a senior individual contributor with full ownership of strategy and execution, along with strong cross-functional collaboration skills, is also required.
MNTN offers a 100% remote work environment within the US, a flexible vacation policy, an annual vacation allowance for travel-related expenses, a three-day weekend every month, competitive compensation, 100% healthcare coverage, a 401(k) plan, a Flexible Spending Account for dependent, medical, and dental care, and access to coaching, therapy, and professional development opportunities.
At MNTN, we prioritize our people, fostering a company culture defined by trust, ambition, quality, radical honesty, and compassionate leadership. Our commitment to innovation empowers our team members, enhancing efficiency while maintaining a people-first approach. Joining MNTN means becoming part of a team dedicated to redefining television advertising and driving measurable performance for brands.