Social Strategist

WPP Media is seeking a Social Strategist to join our dynamic strategy team in Lisbon, Portugal. As part of WPP's AI-driven media operating unit, we integrate media, data, and partnerships to deliver creative personalization at scale. This role offers the opportunity to work on both local and global clients, contributing to impactful digital and social strategies.

The Social Strategist will be responsible for developing modern communication plans, acting as a key consultant for social brand and communications strategy. Key responsibilities include providing inspiration from various social and digital streams, developing social and digital strategies, creating actionable audience personas, and offering clear strategic direction through tools like creative briefs and social journey development. Staying connected to popular culture and social trends to inspire innovative strategic and creative work is also essential.

Candidates should have at least 5 years of experience in a strategist or digital planning role, preferably within an agency setting. Proficiency in both Portuguese and English, a deep understanding of Portuguese culture and market dynamics, and extensive knowledge of social media and digital communications planning are required. Strong presentation and writing skills, the ability to work independently and collaboratively, and a research-savvy mindset are also important.

WPP Media offers a full-time opportunity in an award-winning advertising agency, a diverse and people-focused team environment, and the chance to work on recognized brands with a real impact on their digital presence. A hybrid work model is in place, combining in-office collaboration days with remote work days. As part of WPP, employees have access to a range of additional benefits.