Sr. Marketing Automation Specialist
The Senior Marketing Automation Specialist at PitchBook Data leads the design, development, and optimization of complex automation workflows across marketing and sales functions. This role is integral to the Revenue Operations department, which collaborates cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth. The specialist serves as a strategic partner to marketing leadership, applying deep expertise in marketing automation platforms to enhance operational efficiency and maximize campaign effectiveness.
Key responsibilities include owning the end-to-end marketing automation strategy, aligning automation efforts with overall business goals and revenue targets. The specialist designs, builds, and manages sophisticated automated campaigns, such as multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models. Additionally, they support integration efforts between marketing automation and CRM platforms, ensuring seamless data flow and synchronization to support attribution and pipeline management. Analyzing campaign and system performance metrics, developing dashboards, and presenting actionable insights to stakeholders are also critical aspects of the role.
The ideal candidate holds a bachelor's degree in Marketing, Business, Information Technology, or a related field, with over five years of progressive experience in marketing automation, demand generation, or marketing operations roles. Expert-level proficiency with marketing automation platforms, particularly Marketo, and strong working knowledge of CRM systems like Salesforce are highly desirable. Strong analytical and problem-solving skills, excellent organizational and project management abilities, and effective stakeholder communication skills are essential. A proactive, self-motivated attitude and a commitment to quality and operational excellence are also important.
Compensation for this position includes an annual base salary ranging from $105,000 to $135,000, with a target annual bonus percentage of 10%. Benefits encompass comprehensive health coverage, paid sabbatical after four years, paid family and paternity leave, annual educational stipend, tuition reimbursement opportunities, and a robust training program on industry and soft skills. Additional perks include a matching gifts program, employee resource groups, subsidized emergency childcare, and a 401k match.
PitchBook Data fosters a collaborative and innovative company culture, emphasizing continuous learning and professional development. The company values in-person collaboration, with this role expected to be in the office five days a week to fuel creativity and strengthen connections. Employees are encouraged to take risks, challenge themselves, and contribute to the company's pursuit of excellence.