Sr. Marketo Specialist

The Senior Marketo Specialist at PitchBook Data is a pivotal role within the Revenue Operations department, focusing on enhancing marketing and sales automation processes. This position involves close collaboration with cross-functional teams to drive scalable, data-driven demand generation and customer engagement programs.

Key responsibilities include designing, developing, and optimizing complex automated campaigns, such as multi-touch nurture programs and dynamic customer journeys. The specialist will also manage integrations between marketing automation platforms and CRM systems, ensuring seamless data flow to support attribution and pipeline management. Analyzing campaign performance metrics and developing dashboards to present actionable insights are also integral to the role.

Candidates should possess a bachelor's degree in Marketing, Business, Information Technology, or a related field, along with over five years of experience in marketing automation or related roles. Expertise in marketing automation platforms, particularly Marketo, and strong knowledge of CRM systems like Salesforce are essential. Strong analytical skills, project management abilities, and excellent communication skills are also required.

PitchBook offers a comprehensive benefits package, including health benefits, paid sabbatical programs, family leave, educational stipends, and robust training programs. The company fosters a collaborative and innovative culture, providing opportunities for professional growth and development.