Strategic Planning Director

The Strategic Planning Director at WPP Media will lead the development and execution of comprehensive media strategies for a diverse portfolio of brands. This role involves collaborating with cross-functional teams to deliver innovative media solutions that drive client growth and enhance brand presence in the market.

Key responsibilities include building and maintaining strong client relationships, serving as a trusted advisor on account requirements, and overseeing the entire campaign lifecycle from strategy and planning to implementation and post-campaign analysis. The director will set objectives and KPIs, recommend measurement methodologies, and ensure projects are tracked and measured based on agreed-upon metrics. Additionally, the role involves proposing new planning approaches, supporting contractual discussions with media vendors, and guiding the team on best practices and innovation.

Candidates should have a minimum of eight years of experience in the media or marketing industry, with a proven track record in media planning and buying across various platforms, including digital media. Experience working with multiple stakeholders, such as suppliers, advertising agencies, and media owners, is essential. Strong communication and presentation skills are required, along with fluency in English. Proficiency in Mandarin and written Traditional Chinese is advantageous.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company hosts frequent in-office events to celebrate team achievements and promote thought leadership. Benefits include competitive medical and dental insurance, generous paid time off, and employee mental health awareness initiatives.