WPP Media: Senior Performance Manager- Riyadh
As a Senior Performance Manager at WPP Media in Riyadh, you will lead the development and execution of sophisticated, data-driven paid media strategies aligned with client business objectives and marketing goals. Your role will involve overseeing large-scale, multi-channel paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic Display, ensuring optimal performance and efficient budget allocation. You will be instrumental in driving significant business results by maximizing ROI and fostering a culture of data-driven excellence.
Your key responsibilities will include championing advanced optimization techniques, including A/B testing, audience segmentation, predictive analytics, and algorithmic bidding strategies, to maximize campaign ROI and exceed client expectations. You will analyze campaign performance meticulously, identify key trends and opportunities, and present actionable insights and strategic recommendations to clients and internal stakeholders. Additionally, you will develop and deliver compelling performance reports and presentations that clearly articulate campaign results, highlight key achievements, and provide strategic guidance for future growth.
The ideal candidate will have over six years of experience in performance marketing, with a proven track record of managing successful paid media campaigns at scale. Deep expertise in paid search, social, and display advertising platforms, including Google Ads, Meta, LinkedIn, and Programmatic Display, is essential. Exceptional analytical skills and proficiency in data analysis tools such as Excel, Google Analytics, and Google Data Studio are required. Strong understanding of attribution modeling, audience segmentation, and advanced bidding strategies, along with excellent communication, presentation, and client management skills, are also necessary. Proven leadership skills and the ability to mentor and guide junior team members are highly valued.
WPP Media offers a comprehensive benefits package, including competitive medical insurance, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP and WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity; Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust; and Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.