Bidding Platform Specialist Sr.
The Bidding Platform Specialist Sr. at WPP Media Chile is a pivotal role within the company's digital media operations. WPP Media is a leading global media investment group, part of the WPP network, specializing in media, technology, and audience engagement. This position is based in Santiago de Chile and focuses on configuring, implementing, and optimizing digital campaigns across various platforms.
Key responsibilities include managing campaigns on platforms such as Google Ads, TikTok Ads Manager, Meta Ads Manager (Facebook/Instagram), and LinkedIn Ads, with a comprehensive full-funnel marketing approach. The specialist is expected to proactively identify opportunities for improvement, propose innovative solutions, and contribute to client growth. Collaboration with external clients and internal teams is essential to ensure the successful execution of digital initiatives and achievement of objectives.
Candidates should have a minimum of 2 years of proven experience in implementing and managing campaigns on the specified platforms. The role requires the ability to work in a dynamic environment, manage multiple projects effectively, and collaborate with various internal teams. Proficiency in data analysis tools like Google Analytics 4 or Adobe Analytics is necessary for monitoring and optimizing campaign performance. Relevant certifications in digital platforms, such as Google Ads or Meta Blueprint, are also required.
WPP Media offers a dynamic and collaborative work environment with opportunities for professional development. Competitive benefits include the provision of a notebook and accessories, a smartphone with unlimited internet, participation in the WPP Ownership Plan, health and catastrophic insurance for the employee and their family, life and accident insurance, a hybrid work methodology, and five additional days off per year.
The company fosters a culture of respect and inclusivity, encouraging employees to embrace shared core values such as leading collectively to inspire transformational creativity, balancing people and client experiences by cultivating trust, and championing growth and development to mobilize the enterprise. This role presents an excellent opportunity for career development within a globally recognized media investment group.