Brazil Content Lead

The Brazil Content Lead at Canva is responsible for developing and executing a comprehensive content strategy tailored to the Brazilian market. This role focuses on creating platform-native content, including templates, elements, and media assets, to enhance user engagement and drive growth. The position is based in São Paulo, Brazil, aligning with Canva's global presence and commitment to local relevance.

Key responsibilities include defining what constitutes "great content" for Brazil by combining data analysis with cultural insights to set strategic priorities. The role involves overseeing the entire content lifecycle—from identifying gaps to producing and surfacing content swiftly—while ensuring alignment with business objectives. Collaboration with cross-functional teams such as Product, SEO, Marketing, and Education is essential to maximize content impact and support user growth and monetization.

The ideal candidate possesses a deep understanding of content's role within the product experience, emphasizing user engagement over marketing perspectives. Proficiency in data analysis is crucial for making informed decisions and adapting strategies based on performance metrics. A strong grasp of Brazilian culture and user behavior is necessary to create content that resonates locally. Experience in content strategy development, cross-functional collaboration, and managing diverse production pipelines is highly valued.

Canva offers a range of benefits, including equity packages, an inclusive parental leave policy, and an annual Vibe & Thrive package to support well-being and professional development. Flexible leave options are also available to empower employees to recharge and pursue personal interests.

Joining Canva means becoming part of a global team dedicated to making design accessible to everyone. The company fosters a collaborative and innovative culture, providing opportunities for growth and the chance to make a significant impact in one of its key international markets.