Education Lead, Vietnam (K-12 and Higher Education)
As the Education Lead for Vietnam, you will spearhead Canva's efforts to enhance awareness and adoption within the education sector, encompassing K–12, higher education, and lifelong learning. This role focuses on engaging individual educators and students, establishing strong connections prior to any institutional sales initiatives. You will serve as the primary leader for education growth in Vietnam, shaping strategies, collaborating with cross-functional teams, and executing plans to increase monthly active users in the education segment. While this position does not have direct revenue targets, you will work closely with B2B Education Sales teams when institutional opportunities arise.
Key responsibilities include developing and owning the national education adoption strategy across all educational levels, aiming to expand Canva's usage among students, teachers, and educators. You will lead local education initiatives, coordinating with marketing, content, community, product, and localization partners to drive awareness, onboarding, and activation. Designing and implementing education-focused onboarding programs and campaigns to integrate Canva into daily teaching and learning activities is a crucial aspect of this role. Additionally, you will build deep insights into the local education landscape, translating the needs of educators and students into actionable feedback for product and content teams. Establishing and nurturing partnerships with schools, education networks, NGOs, and educator communities to support adoption and engagement is also essential. Representing Canva's education mission through events, conferences, and community initiatives aligned with both country and global priorities will further enhance your impact. Collaborating with B2B Education and Sales teams to support pilots and activations, while maintaining a focus on pre-sales education engagement, is another key responsibility. Monitoring key education adoption metrics, such as onboarding rates, teacher activation, classroom usage, and school penetration, will enable you to continuously refine strategies and programs.
The ideal candidate possesses extensive experience in market growth, particularly within education, SaaS, consumer technology, or mission-driven organizations. A deep understanding of Vietnam's education ecosystem across various levels is essential. Direct experience working with educators, students, education organizations, and government entities, with a clear understanding of large-scale adoption processes, is highly valued. Strong communication skills in both Vietnamese and English are required, along with confidence in engaging with educators, partners, and cross-functional stakeholders. An analytical and outcome-focused mindset, with the ability to translate data into actionable insights, is crucial. A product-oriented approach, with a passion for enhancing the experiences of teachers and students, aligns well with this role. Alignment with Canva's mission to empower the world to design, and enthusiasm for unlocking creativity in Vietnamese classrooms, is essential.
Canva offers a range of benefits to support your success both inside and outside of work. These include equity packages to share in the company's success, inclusive parental leave policies supporting all parents and carers, and an annual Vibe & Thrive allowance to support your wellbeing, social connections, and professional development. Flexible leave options are available to help you recharge and give back to the community.
Joining Canva means becoming part of a diverse, distributed team of marketers, strategists, and growth leaders focused on expanding Canva's presence in key global markets. The company values collaboration across various functions, including Marketing, Growth, Product, Sales & Success, Partnerships, Content, Finance, and Strategy, to drive sustainable user and revenue growth internationally. In Vietnam, you will play a pivotal role in making Canva an indispensable part of teaching and learning across the country.