Executive - Performance

The Executive - Performance role at WPP Media involves managing and optimizing biddable media campaigns across platforms such as Google Ads and Facebook. The position is based in Gurgaon, India, and offers an opportunity to work within an integrated team handling comprehensive aspects of brand performance. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include analyzing, tracking, and optimizing campaign performance metrics such as keyword bids, budget caps, impression share, quality score, click-through rates, and conversion rates. The role requires proactive strategic recommendations to meet campaign goals and improve performance. Additionally, the Executive will communicate with internal stakeholders on project development, timelines, and results, and monitor analytics dashboards to provide insights for data-driven decisions.

Candidates should have over two years of experience in paid media roles, with expertise in Google Analytics and a thorough understanding of Google AdWords. Familiarity with bid management tools and programmatic advertising is also essential. Strong analytical skills and the ability to stay updated with industry trends are crucial for success in this role.

WPP Media offers a dynamic work environment with opportunities for professional growth. Employees can access the global WPP network to pursue their passions, expand their networks, and learn at the forefront of marketing and advertising. The company hosts in-office events showcasing team achievements, sharing thought leadership, and celebrating milestones.