Manager, Content Marketing
LeafLink is seeking a creative and strategic Content Marketing Manager to join our fast-growing team. In this role, you will execute our content strategy, bringing our voice to life, shaping our narrative, and helping position LeafLink as a leading authority in the cannabis industry. You will work closely with Product, Sales, and Marketing teams to ensure our messaging clearly communicates the value of our marketplace and solutions.
Key responsibilities include executing LeafLink’s content strategy across channels such as blogs, emails, web, campaigns, sales collateral, webinars, and videos. You will create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content. Additionally, you will write and develop campaign copy across channels, partner with the Product team to translate product features into compelling content, and support go-to-market initiatives with content that drives awareness and engagement.
The ideal candidate will have a Bachelor's Degree and 4-6+ years of product or content marketing experience. Excellent verbal and written communication skills are essential, along with experience creating content for B2B and/or SaaS companies. Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus. Strong organizational and time management skills, effective communication and interpersonal skills, and extreme attention to detail are also required.
LeafLink offers a competitive base salary ranging from $90,000 to $125,000. Additional benefits include flexible PTO, comprehensive health coverage (medical, dental, vision), and a robust stock option plan to give our employees a direct stake in LeafLink’s success. We are committed to providing a collaborative and dynamic work environment with professional development opportunities.
Joining LeafLink means becoming part of a team that is defining the cannabis supply chain through technology. Our employee-centric culture has earned us recognition as one of Built In NYC's 'Best Places to Work in 2021' and Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020'. We are poised to define the cannabis supply chain through technology and are just getting started.