Principal Designer, Brand Creative

Block is seeking a Principal Designer to join its Brand Creative team, focusing on enhancing the visual identity of its diverse ecosystem, including Cash App, Square, TIDAL, and emerging brands. This role involves hands-on design work, strategic brand system development, and cross-functional collaboration to ensure a cohesive and impactful brand presence across various channels.

In this position, the Principal Designer will lead complex creative projects from concept to execution, creating polished brand designs across digital, web, campaign, social, experiential, and interactive platforms. Responsibilities include setting high visual standards, evolving brand systems, mentoring fellow designers, and integrating emerging tools like AI to enhance creative processes.

Candidates should have over 10 years of experience in visual or brand design, with a portfolio demonstrating exceptional craftsmanship in typography, composition, color, and layout. A strong systems mindset, the ability to lead projects independently, and proficiency in design tools such as Figma and Adobe Creative Suite are essential.

While specific compensation details are not provided, Block offers competitive salaries and benefits, with the Principal Designer role typically ranging from $251,600 to $377,400 annually, depending on experience and location.

Block fosters a collaborative and innovative culture, encouraging designers to push creative boundaries and contribute to the company's mission of economic empowerment. This role offers opportunities for professional growth, mentorship, and the chance to shape the future of Block's brand identity.