Product Marketing Manager, Loyalty and Retention

The Product Marketing Manager, Loyalty and Retention at First Connect Insurance Services is responsible for designing, delivering, and optimizing the company's agency loyalty and retention programs. This role focuses on developing scalable rewards initiatives and engagement campaigns to increase customer lifetime value, reduce churn, and strengthen First Connect's brand differentiation.

Key responsibilities include owning the overarching loyalty program strategy and execution, incorporating existing programs into a holistic framework that clearly defines how agents can maximize their earnings and growth at every stage of their tenure. The role also involves leading the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition, as well as managing end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes.

The ideal candidate will have a minimum of 5 years of experience in product or program marketing with specific expertise in customer loyalty, rewards, and retention programs. Proven success in building, scaling, and optimizing customer programs that strengthen customer loyalty and support acquisition goals is essential. Additionally, the candidate should possess strong communication and project management skills, and the ability to collaborate with cross-functional teams to deliver complex programs on time and within scope.

First Connect offers a comprehensive benefits package, including multiple medical plans to choose from, 100% employer-covered dental, vision plans for team members and their families, a 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP). The company also provides a work-from-home stipend, equity compensation, training and career growth opportunities, and flexible time off.

First Connect fosters a culture that values customer focus, integrity, innovation, ownership, action orientation, and team camaraderie. The company is committed to building a team culture that celebrates diversity and inclusion, providing a supportive environment where team members can grow and thrive.