Search Engine Optimisation (SEO) Content Specialist
The Search Engine Optimisation (SEO) Content Specialist at Canva is a central role within the Content and SEO team, responsible for driving organic growth through expertly crafted and optimised web content. Canva Pty, a globally recognised design platform known for democratising design, positions this role to play a key part in the broader marketing strategy, collaborating closely with designers, engineers, and marketing professionals. This role is vital to ensuring Canva remains highly visible and competitive in search engine results.
On a day-to-day basis, the SEO Content Specialist researches high-performing keywords, optimises existing and new website copy, and develops comprehensive content briefs for the editorial team. Responsibilities include analysing performance metrics, conducting competitive research, and continually implementing best SEO practices. The role also involves close coordination with product, growth, and localization teams to optimise multilingual content and support global campaigns.
Ideal candidates will have a proven track record in SEO content strategy, with hands-on experience in keyword research tools, on-page optimisation, and content creation. Excellent written communication skills, a strong grasp of SEO analytics, and the ability to translate data into actionable insights are required. Experience working with cross-functional global teams, as well as familiarity with content management systems and A/B testing, is strongly preferred.
Canva offers a highly competitive salary, extensive benefits, and generous leave policies, including wellness leave and flexible work arrangements. Employees enjoy access to world-class resources, learning opportunities, and a collaborative office environment designed to foster creativity and innovation.
The company culture at Canva is inclusive, growth-oriented, and mission-driven, with a strong emphasis on empowerment and personal development. Employees are encouraged to contribute ideas and take ownership of their work, benefiting from rapid career advancement opportunities and continuous learning programs.