Senior Associate, New Business Growth
Mammoth Brands, formerly known as Harry's Inc., is a modern consumer packaged goods company that manages brands such as Harry's, Flamingo, Lume, Mando, and Coterie. The company is dedicated to creating products that improve people's lives and challenge the status quo. The Upstream Innovation team focuses on identifying and developing new growth opportunities through product innovation and market expansion. The Senior Associate, New Business Growth role is integral to this team, contributing to the testing and iterative development of new direct-to-consumer products.
In this position, the Senior Associate will collaborate with insights and product teams to understand consumer sentiment and product benefits, translating these insights into creative advertising campaigns for testing. The role involves rapidly testing and iterating on new creative campaigns to gather insights on new product offerings, evolving campaign messaging based on observed results, and managing the testing and learning plan within set budgets and timelines. Additionally, the Senior Associate will provide input into go-to-market strategies for new products, focusing on models for profitable customer growth.
The ideal candidate is highly analytical and data-driven, with a strong desire to understand customer behavior and how product benefit messaging influences purchase decisions. They should be self-motivated, comfortable working with ambiguity, and possess experience in launching advertising campaigns for new-to-market products. Proficiency in Excel and the ability to manipulate raw datasets are essential. A background in B2C digital performance marketing, particularly managing paid social and Google AdWords campaigns, is advantageous.
Mammoth Brands offers a comprehensive benefits package, including medical, dental, and vision coverage, a 401(k) match, equity in the company, flexible time off and working hours, wellness and learning and development stipends, and generous parental leave policies. The company also provides sabbatical opportunities after five, ten, and fifteen years of service. Employees enjoy a collaborative and inclusive culture, with in-office workdays on Tuesday, Wednesday, and Thursday, and various in-person and virtual events.
Joining Mammoth Brands means becoming part of a team that values innovation, collaboration, and making a positive impact. The company maintains a small, entrepreneurial culture that encourages employees to take ownership of their work and contribute to the company's growth. With a commitment to diversity and inclusion, Mammoth Brands strives to create an environment where everyone can thrive and feel a sense of belonging.